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July 12th, 2002, 04:48 PM
#1
HB Forum Moderator
I've seen the commercial you are talking about and it sure looks like Super-8.
Although one might call it yucko super-8 because of intentionally poor framing and the grain and hair, what I find interesting is how the audio track sets the tone for the commercial.
If that audio track had been pre-built, wouldn't it be possible to create our own version of that commercial in Super-8?
In case any of you missed the following topic post...
http://www.hostboard.com/cgi-bin/ult...ic&f=405&t=117
I think it relates to how this commercial might have been created, or how it could easily have been created once the soundtrack was completed.
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July 13th, 2002, 03:24 AM
#2
Inactive Member
Watching ESPN last night I saw a Miller commercial that had to be shot on Super 8. It has a black guy grilling 2 steaks holding a Miller beer. I could even see a few hairs/dust and the grain screamed Super 8. I though it looked cool.
I looked on the Miller website but that commercial was not there for viewing.
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July 17th, 2002, 04:08 PM
#3
Inactive Member
Well I know Errol Morris was the director for alot of Miller commercials. And I know that his awsome use of super 8mm in some of his movies are awsome so it could have been him. Its his style
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August 21st, 2002, 09:47 PM
#4
Inactive Member
<BLOCKQUOTE><font size=2 face="Verdana, Helvetica, sans-serif">quote:</font><table border="0" width="90%" bgcolor="#333333" cellspacing="1" cellpadding="0"><tr><td width="100%"><table border="0" width="100%" cellspacing="0" cellpadding="2" bgcolor="#FF9900"><tr><td width="100%" bgcolor="#DDDDDD"><font size=2 face="Verdana, Helvetica, sans-serif">Originally posted by Alex:
I've seen the commercial you are talking about and it sure looks like Super-8.
Although one might call it yucko super-8 because of intentionally poor framing and the grain and hair, what I find interesting is how the audio track sets the tone for the commercial.
</font></td></tr></table></td></tr></table></BLOCKQUOTE>
Alex, I've kept the comment above in the back of my mind until I saw this commercial again. Just saw it again and 'yucko' is pretty harsh. I think it looks really great.
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August 22nd, 2002, 09:00 AM
#5
HB Forum Moderator
The look and framing is very creative, a very knowledgeable and competent Director of Photography made it happen.
It's just that you rarely see Super-8 looking clear & color when it comes to commericals. I guess they figure if they want the prettiest, msot colorful look possible they'll shoot 35mm.
Especially if the production is expensive.
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